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Bring a bold taste of India to your customers with Thums Up, one of India’s most recognised and popular cola brands. Now available for UK wholesalers, fine food retailers, and cash & carry businesses, this legendary drink adds variety and authenticity to your beverage selection.
About Thums Up
- History & Heritage: Introduced in 1977 in India, Thums Up quickly became the country’s favourite cola after Coca-Cola temporarily left the market.
- Part of Coca-Cola: Acquired by The Coca-Cola Company in 1993, Thums Up retained its signature strong flavour while benefiting from global distribution expertise.
- Brand Personality: Known for its robust, fizzy, slightly spicy taste, Thums Up is bold, distinctive, and instantly recognisable, appealing to customers looking for something different from ordinary colas.
Why Thums Up Works for Wholesalers & Cash & Carry Buyers
- Massive Consumer Appeal: As a billion-dollar brand in India, Thums Up demonstrates strong loyalty and consistent demand.
- Well-Known Brand: In India, it’s a household name, synonymous with adventure, strength, and bold flavour.
- Trade-Friendly Formats: Available in cans, bottles, and multipacks, making it simple for wholesalers, retailers, and restaurants to stock and sell.
- Expansion Potential: With variants like Thums Up Charged, the brand continues to grow and attract new customers.
Perfect for Fine Food & Specialty Retail in the UK
- Unique Taste Profile: Its spiced, intense flavour appeals to customers looking for authentic Indian beverages.
- Ethnic Food Synergy: Ideal for Indian restaurants, takeaways, grocers, and catering companies seeking genuine Indian products.
- Premium Product: Stands out on shelves as a heritage brand with a strong story, perfect for speciality and fine food outlets.
Wholesale Options
- Packaging: Multiple pack sizes, from single cans to 20-litre bulk packs, suitable for catering or retail.
- Profit Potential: Offers excellent margins for wholesalers and cash & carry operators, especially in ethnic and speciality food sectors.
- Support & Marketing: Benefit from brand awareness campaigns, point-of-sale displays, and promotional materials.
Order Thums Up Through CashCarry.uk
For UK wholesalers, cash & carry operators, fine food retailers, and catering suppliers, Thums Up is a bold addition that enhances your beverage offering.
👉 Visit CashCarry.uk for trade pricing, case sizes, and delivery options, and give your customers the taste of India with Thums Up.

























